Europeans favour portable music

Music will continue its reign as the prime mover of European gadgets, according to Jupiter Research. A survey of 5,000 consumers from Britain, Germany, France, Sweden, Spain and Italy, revealed that devices that boast video and other high-end features simply don't interest European consumers.
Some 27 per cent of those polled said they wanted a mobile gadget that plays music only. Video-only devices only sparked the interest of 13 per cent. A video and music device would appeal to five per cent and seven per cent expressed interest in a games device that also played video.

And these figures are based on the assumption that such devices are equal in terms of appeal: style, size, weight, battery life and other factors.

'Music is the core for the portable media player,' said Ian Fogg, personal technology and broadband analyst at Jupiter Research.
Submit the above story to:

Del.icio.us   Digg   reddit   StumbleUpon   Facebook