Aerosmith sign new ad campaign

Aerosmith have signed on for another ad campaign, this one for Target stores. Group members Steven Tyler and Joe Perry have previously appeared in an ad for the Gap, while the band has leased its songs for commercial use by DaimlerChrysler and General Motors. While rockers once avoided such deals, Perry told us that he thinks that stigma is long gone:
[ click here to listen if you have a Backstage Pass] "It's a new age. Kids are used to it, and they don't look at it the way we used to. It's a great way to hear new music - I mean, I hear new stuff all the time on the, on TV 'cause of commercials - and some good old stuff, too."

Target is selling an exclusive expanded edition of Aerosmith's new album, Rockin' The Joint (Live At The Hard Rock Hotel Las Vegas).

Perry is nominated for a Grammy Award for Best Rock Instrumental Performance for the track "Mercy" from his self-titled solo album, which came out earlier this year.

Aerosmith next perform on Tuesday, December 13th, in Milwaukee.