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Sunday, June 03, 2007

Sgt. Pepper's Lonely Hearts Club Band album 40th anniversary

It was 40 years ago this week (June 1st, 1967), that the Beatles released the legendary Sgt. Pepper's Lonely Hearts Club Band album in the U.K. The album, which was released a day later in the U.S., was one of the most groundbreaking and influential records in history. The album was highly anticipated, and was an immediate critical and commercial success.

Sgt. Pepper was the first Beatles album to be recorded after the group had stopped touring. As a result, the band could now take all the time they wanted with producer George Martin, rather than try to fit sessions in between tours, films, and other activities.

The album was notable for its advance in the Beatles' songwriting, its unusual arrangements and orchestration, and its groundbreaking production techniques. It also represented a musical and visual step into psychedelia and the counterculture by the world's most popular band, and its release coincided with the famous 1967 "Summer of Love." It was hailed as a masterpiece by musicians and critics in all fields, and helped show the world that pop music could be taken more seriously as art.

Many other aspects of the album raised the bar for pop music albums, from the way the songs ran into each other, to sonic jokes embedded in the tracks, to the elaborate cover photo and packaging. The album's influence on pop culture has been immense.

The Beatles designed the album cover concept with then-husband-and-wife team Peter Blake and Jann Haworth, explaining that they wanted to appear with a crowd behind them of "people they liked." Blake created the scene of the group wearing psychedelic marching band outfits, being flanked by their audience, using mainly cardboard blown-up photographs of famous people. The final shot, which was photographed by the late Michael Cooper, has gone on to be one of the most recognizable and imitated album covers in rock history.

Among the many 72 faces featured in the cover are Mae West, Lenny Bruce, W.C. Fields, Edgar Allan Poe, psychoanalyst Carl Jung, Dion, Fred Astaire, Bob Dylan, Aldous Huxley, Tony Curtis, Marilyn Monroe, Stan Laurel and Oliver Hardy, Karl Marx, original Beatles bassist Stuart Sutcliffe, Oscar Wilde, Albert Einstein, Marlene Dietrich, and Shirley Temple.

In 1995's Beatles Anthology, George Harrison credited Paul McCartney with coming up with the concept of the Beatles taking on an alter-ego for Sgt. Pepper: "Well really, it was Paul who had been on a plane journey with (Beatles road manager) Mal Evans and come up with this idea of Sgt. Pepper. And he was just kind of... To me, we were just kind of in the studio to make the next record, and he was going on about this idea of some fictitious band."

In 1995's Beatles Anthology Paul McCartney recalled that the types of names that various West Coast groups were using inspired the concept of Sgt. Pepper's Lonely Hearts Club Band: "At then time there were lots of those sort of bands that you know, 'Laughing Joe and his Medicine Band Thank You Wham Bam Ma'am', kind of group names. 'Colonel Tucker's Medicinal Brew & Compound.' So I just thought, if there was a band, what would be a mad name for it?"

John Lennon claimed that despite Sgt. Pepper being called rock's first concept album, he never considered it to be one: "It's called the first concept album. It doesn't go anywhere. '(The Being For The Benefit Of) Mr. Kite,' all of my contributions have absolutely nothing to do with this idea of Sgt. Pepper and his band. But it works because we said it worked, and that's how it appeared."

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