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Sunday, February 08, 2009

The Boss vs Ticketmaster

Bruce Springsteen received an apology from Ticketmaster shortly after posting an open letter blasting the company for the way it handled sales earlier this week. The Boss and his manager were upset after Ticketmaster started directing fans to its secondary site, TicketsNow, which resells concert tickets at higher prices, even though there were still tickets at the regular price available. According to Billboard.com, Ticketmaster CEO Irving Azoff says fans were only redirected when their specific ticket request could not be met. He admits that the situation could have been handled better, explaining, "While we were genuinely trying to do the right thing for fans in providing more choices when the tickets they requested from the primary on-sale were not available, we clearly missed the mark." He added, "Fans are confused and angry, which is the opposite of what we hoped to accomplish. We sincerely apologize to Bruce, his organization and, above all, his fans."

Ticketmaster has taken down all the links redirecting fans from Ticketmaster to TicketsNow. Azoff says, "We recognize that we need to change our course." The company is refunding ticket buyers the difference between the face value and resale value for any fan that "inadvertently purchased tickets in the resale marketplace believing in error they were purchasing from the initial on-sale."


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